Corporate gifts were important for BCC's client relationships to thank customers for their business and loyalty, and for BCC employees to show the management's appreciation for their performance and significant contribution to grow the bank's business and expand the bank's customer base.
For prospective clients
Research has shown that gifting can motivate those who are not yet clients to become one. The majority are more likely to do business with a company if it offers personalised experiences, according to Instapage. Sending the right gift at the right time can be the motivator for prospects to take a desired action, such as completing a transaction or signing up for a service.
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For existing clients
A well-timed gift can let clients know their business is valued, encourage them to continue their service and has the power to bring the company back to top-of-mind of client with whom inter-action has been dormant for a while.
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For employees
These gifts create a feeling of being valued by the employer and foster a sense of belonging and connection to the organisation. These feelings translate into the way employees go about their roles, and the quality of service they provide.
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Employees are now viewed as playing a crucial role in brand management as they facilitate the interface between the organization and the market (Harris and Ogbonna, 2000).
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