We have always prided ourselves on being a local bank wherever we are located and we shall zealously continue to do so. But in the process of its evolution the meaning and reality of the local market place have been changing and we must change ourselves to stay ahead. The time has come to redefine and rationalise our market place. We must change our perception and meaning. Today the global market place has penetrated and permeated the boundaries of our local market place and therefore we can market the global products from within our geographical boundaries. We must redefine not only the meaning of our market place (the market where each of our operating units is located; whether it is a region, a subsidiary or a branch) but also that of the products and service we sell. This concept is an effort to make use of our global network as our market place and view BCC as one Bank, one Region, one Subsidiary, one Branch operating in 72 countries.
Read the full issue here: BCC International - No. 37